SHTA is the largest private business representative on the island. The association is dedicated to bringing quality to all aspects of life on Sint Maarten. With the businesses environment on St. Maarten evolving at a record pace, it is good to know that you have someone to turn to for questions, problems and most importantly answers.

Furthermore the SHTA offers a number of direct benefits to increase your bottom line, employee satisfaction and service and socio-economic impact on the island. The SHTA has a proven track record of over 45 years of consistent and professional services to its members.

Contact us for more information on how you can benefit from being a member of the SHTA, call our office at +1-721-542-0108 or email us at info@shta.com

SMILE stands for Sint Maarten Innovation, Initiatives & Industries Linkup Event. The event serves as a platform for innovations, business updates and networking.

The Saint Martin / Sint Maarten Annual Trade Show (SMART) the largest travel platform in the Northeastern Caribbean for foreign tour operators, OTA’s to do business with local hoteliers, DMC’s and excursions.

The Crystal Pineapple Awards recognizes Hospitality & Trade personnel, organizations and associations, for their contribution towards the tourism industry, the island’s main economic pillar.

Bid. Win. Enjoy.
StMaartenAuction.com is your go-to platform for discounted hotels, dining, and island experiences—starting at up to 50% off!

The SHTA Academy provides practical training programs that help individuals build skills, improve service, and grow within St. Maarten’s hospitality sector. For more information email events@shta.com

During the full St. Maarten Flavors Month, St. Maarten restaurants and bars offer a selected signature dish or cocktail combination for a fixed price. 

St. Maarten Flavors June Enrollment Opens With a Bold New Format

The St. Maarten Hospitality & Trade Association (SHTA), in partnership with the St. Maarten Tourist Bureau (STB) is proud to announce an exciting new chapter for St. Maarten Flavors, with the beloved culinary campaign officially moving to June and evolving into a...

Winair Announces Partnership with Avis/Budget as Preferred Car Rental Partner

Philipsburg, St. Maarten – April 23, 2026 – Winair is pleased to announce a new partnership with Avis/Budget, designating the global car rental provider as the airline’s preferred car rental partner. This collaboration enhances the end-to-end travel experience for...

Orco Bank Proudly Supports the 30th St. Maarten Open Golf Tournament

Philipsburg, April 22nd, 2026. Orco Bank proudly supported and participated in the 30th edition of the St. Maarten Open Golf Tournament, hosted by the St. Maarten Golf Association (SMGA) on April 18th and 19th, 2026, at the Mullet Bay Golf Course. The milestone event...

Winair Invites Travel Agents to Share Their Caribbean Story at SMART 2026

Winair Invites Travel Agents to Share Their Caribbean Story at SMART 2026 Philipsburg, St. Maarten - Winair proudly participates in the St. Martin / St. Maarten Annual Regional Tradeshow (SMART) 2026, by introducing a refreshed and more engaging Travel Agent...

Princess Juliana International Airport Announces TOPPIX 2026 Winner

Simpson Bay, St. Maarten, April 17, 2026  — Princess Juliana International Airport (SXM) proudly announces the winners of the ToppiX 2026 Aviation Photography Competition, marking the exciting return of the contest after a 10-year hiatus. This year’s edition brought...

Princess Juliana International Airport Hosts Successful Air Traffic Control Open House

Simpson Bay, St. Maarten, April 15, 2026 — Princess Juliana International Airport (SXM) proudly hosted a highly successful Air Traffic Control (ATC) Open House, welcoming the community for a unique behind-the-scenes look into one of the most critical operations at the...

SMART ’26 To Open at Grand Case Beach Club’s Moonrise Bar

The Grand Opening Ceremony for the 18th edition of the St. Martin / St. Maarten Annual Regional Tradeshow (SMART) will take place at the new "Moonrise Bar" at Grand Case Beach Club. This was announced by the organizing committee, comprising the St. Maarten Hospitality...

FREEGAN Foundation’s Circle of Giving Raises $1,430 in Sint Maarten

Community Gathering at Villa Avanti Sxm Blends Yoga, Vegan Cuisine, and Sound Bath in Support of Local Food Relief SINT MAARTEN — FREEGAN Foundation successfully hosted its Circle of Giving event, raising $1,430 to support its mission of feeding and uplifting the Sint...

Princess Juliana International Airport Hosts Water Cannon Salute for Returning CARIFTA Athletes

Princess Juliana International Airport (SXM) proudly welcomed home St. Maarten’s CARIFTA 2026 Athletics Delegation with a ceremonial water cannon salute, one of aviation’s highest honors, recognizing the athletes’ outstanding achievements on the regional stage. In...

Celebrating 17 Years of Art: Tes Verheij Unveils “Tides of Change” in a Landmark Exhibition at Seaview Beach Hotel

After 17 years of living and creating on Sint Maarten, artist Tes Verheij presents “Tides of Change,” a landmark exhibition celebrating her artistic journey and deep connection to the island. Opening on April 18 from 3:00 PM to 8:00 PM at Seaview Beach Hotel, the...