Tourism Promotion

A large responsibility of the association is destination marketing since the primary source of revenue for the island is tourism. The SHTA also promotes the importance of tourism to the island.

Some highlights in our Tourism Promotions activities

• CHTA Membership
  CHTA membership entitles you to participate in various trade and marketing events, seminars, educational programs and member discounts. 
• Visitstmaarten.com Consumer Website
  SHTA members are profiled online for free and linked to the official St. Maarten web ring and is bookable online.
• Experience St. Maarten
  This official in-room publication of the SHTA, is distributed free to all member properties. The barter arrangement through HCP includes advertising credits in US newspapers.
• Tradeshow Participation
  The SHTA sends delegations to the most important travel trade and consumer events worldwide.
• Marketing Programs
  The SHTA marketing programs aim at bringing quality visitors to the island.
• SHTA Travel Agents' Newsletter
  A monthly newsletter is sent to the SHTA database of over 4,000 travel professionals profiling SHTA members.
• SAMA
  SAMA focuses on marketing and public relations to US based airlines, tour operators and travel agents.
• Little Caribbean Alliance 
  The LIttle Caribbean Alliance is a private-public sector cooperation between Anguilla, Saba, St. Barths, St. Maarten and St. Martin that aims to promote the North Eastern Caribbean Region.